Cvent purchased Goldcast very strategically in order to broaden its AI-powered event marketing capabilities. Through the AI-powered event marketing move, Cvent essentially elevates its power to serve digital. Hybrid events and makes the whole takeover lead to a significant customer engagement increase across the entire event lifecycle. Goldcast is providing cutting-edge technology for virtual events & content engagement that is for the close integration of the Cvent platform. Therefore, marketers are able to invent interactive and quantifiable experiences. Moreover, the integration facilitates better audience targeting, and post-event content usage can grow. Hence, AI-powered event marketing becomes more effective and gets more usage by B2B teams.
Cvent Strengthens AI-Powered Event Marketing with Goldcast Acquisition
“By combining Cvent’s trusted enterprise platform with Goldcast’s AI-powered video innovation. We are creating a future-ready solution for marketers,” said Palash Soni, CEO and Co-Founder of Goldcast. “Together, we will put same-day, on-brand video in more marketers’ hands, enabling faster publishing, personalization. Sales support while helping brands win audience mindshare.”
“Cvent’s broad customer base includes most Fortune 100 companies and organizations across industries. Gives us a strong foundation to accelerate innovation,” Soni added. “As marketing shifts to a video-first future, we are building tools that turn every event into a content engine. Helping brands expand reach and personalize at scale.”
Cvent has a plan to equip its event marketing and management products with Goldcast features. Furthermore. Clients can be given the liberty to access in-depth analytics and AI-generated insights. As a result, marketing teams get to know more about the behavior of attendees and the impact of the content. However, Cvent is still heavily investing in scalable marketing technology.
“This acquisition reflects our strong belief in the power of AI-driven video. Its role in the future of event marketing,” said Reggie Aggarwal, CEO and Founder of Cvent. “While AI is transforming how content is produced, audiences still value authentic moments and experiences. Events deliver that trust at scale, and together. Cvent and Goldcast will help teams move faster and keep audiences engaged throughout the customer journey.”
This purchase is an indicator of the increased demand for virtual and hybrid events that are measurable. Besides this, marketers want to have platforms that make it effortless to link events with the rest of the campaigns. So, this combination leads to a higher ROI and a more substantial pipeline effect.
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News Source: Businesswire.com
