Cvent today introduced the Cvent Audience Connector for LinkedIn, strengthening its event-marketing intelligence. With this integration, marketers can seamlessly sync attendee and invitee data from Cvent directly into LinkedIn Campaign Manager. By doing so, Cvent removes the need for manual data exports or third-party tools.
This integration helps event and marketing teams reach the right audiences faster, thanks to more accurate targeting on LinkedIn. Furthermore, it closes the loop between event engagement and ad campaigns, enabling organizations to improve their event ROI.
Cvent also automates audience updates: it refreshes attendee lists in LinkedIn Ads automatically, reducing wasted ad spend. Moreover, marketers can retarget attendees or engage lookalike audiences using LinkedIn’s robust targeting tools.
Kate Hammitt, Vice President of Marketing at Cvent, said, “Marketers juggle many channels and data sources, and event data often sits in silos. Our Connector bridges that gap, letting teams connect event engagement with campaign performance.”
The new Audience Connector also strengthens campaign measurement. Marketers now can tie LinkedIn campaign outcomes directly back to event registrations in Cvent, enabling clear measurement of ROI.
Cvent confirms the integration is now available for customers with eligible event-management licenses. Marketers who want to activate the integration can reach out to their Cvent account rep or visit the Cvent App Marketplace.
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News Source: Businesswire.com
