The acquisition of ON24 by Cvent powers up the portfolio of engagement technology with which enterprise sales & marketing can grow. ON24 (NYSE: ONTF), a San Francisco digital engagement platform, has entered a definitive agreement to be acquired by Cvent. Cvent will pay about $400 million in cash to shareholders under the deal. Thus, ON24 will pay shareholders $8.10 per share in cash. This price implies a premium of approximately 62% over ON24’s share price on November 10, 2025. In addition, the offer represents a 51% premium to the company’s average trading price over the last 90 days.
“We are pleased to announce this transformative transaction. Which marks an important new chapter for ON24,” said Sharat Sharan, co-founder, Chairman, and CEO of ON24. “We’re proud of our global, AI-powered, intelligent engagement platform, which enables enterprises to effectively interact with their customers. I would like to thank our talented team around the globe for what they have helped build at ON24. I look forward to the next phase of ON24’s journey.”
“ON24 has earned the trust of enterprise organizations and marketers by delivering reliable. Outcome-driven digital engagement,” said Reggie Aggarwal, Founder and Chief Executive Officer of Cvent.“We look forward to supporting ON24 as they continue to deliver value. Working together to expand how brands engage audiences across digital and in-person experiences.”
Combining Platforms to Enhance Digital and Event Engagement
The merge is a union of two complementary platforms. ON24’s enterprise-grade webinars will complement. Cvent’s event marketing and management solutions with digital engagement tools, first-party data, and AI workflows. Hence, the combined capabilities will serve marketing, sales, customer success, and event teams both online and offline. ON24’s board unanimously approved the transaction and expects to complete it in the first half of 2026. The acquisition is subject to regulatory and shareholder approvals as well as customary closing conditions. After the transaction, ON24 will delist and operate as a privately held company.
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News Source: Businesswire.com
