Digital Gift Cards are now available on TikTok Shop through Blackhawk Network. The company launched a new in-app experience. It lets users buy digital gift cards without leaving the platform. Shoppers can also purchase digital gift cards alongside physical products in one transaction. The move creates a new way for brands to reach consumers during product discovery moments.
The integration connects Digital Gift Cards with TikTok’s discovery-driven shopping environment. According to the announcement, brands can now place gift cards directly within TikTok Shop. This allows companies to engage shoppers when purchase intent is strongest.
Social Commerce Meets Digital Gift Cards
BHN said the launch gives brands another acquisition channel through social commerce. The company highlighted the growing influence of creator-driven shopping experiences. It also noted that brands can connect Digital Gift Cards to products featured in TikTok content. Creators can support campaigns tied to trends and seasonal promotions.
Brett Narlinger, chief revenue officer at BHN, said, “Gift cards give consumers a way to act on intent without committing to a specific product. On a platform like TikTok, where discovery drives purchasing, that’s a powerful conversion tool.” He also said, “For brands, this opens a net-new acquisition channel.”
BHN stated that the platform supports connections to more than 19,000 brands. The company added that social commerce revenues reached $700 billion in 2024. Also, it could surpass $1 trillion by 2028.
Nik Sathe, chief product and technology officer at BHN, said, “We built this to feel native to TikTok, not bolted on.” He also highlighted “Seamless checkout, a unified cart across physical and digital products. The technical integration supporting this experience gives us a strong foundation to keep evolving it as the platform grows.”
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News Source: Businesswire.com
