Doceree, the AI-powered healthcare marketing platform, has launched Premium Programmatic. This new solution transforms HCP programmatic advertising by delivering more context, wider reach, and advanced formats.
The platform activates the reading layer of the HCP journey, where physicians consume clinical content, make decisions, and shape prescribing choices. By merging scale, clinical relevance, and innovative ad formats, Doceree empowers marketers to connect with physicians at the most critical moments.
“Premium Programmatic brings unmatched precision, personalization, and context to every impression,” said Harshit Jain, MD, Founder & Global CEO of Doceree. “We meet HCPs at their point of intellectual curiosity, ensuring brand messages arrive when they are most receptive.”
Unlike traditional programmatic platforms, Doceree’s Premium Programmatic creates an interconnected and identity-verified ecosystem. It ensures brand messages are contextually accurate, format-optimized, and delivered with measurable impact.
More Reach with Verified HCP Network
Premium Programmatic offers marketers access to the largest authenticated HCP network, spanning over 6 million verified professionals across 45+ specialties. The network includes 2,000+ integrated medical platforms, such as journals, education portals, and physician communities.
More Context with Advanced Targeting
Using its patented MeSH-based taxonomy, Doceree maps over 7 million clinical terms. Real-time contextual targeting ensures ads appear only within relevant medical content. Deterministic identity matching, strengthened by NPI data and device/IP insights, delivers unmatched targeting precision.
More Formats for Physician Engagement
Premium Programmatic allows pharmaceutical marketers to go beyond display ads. The platform delivers branded articles, CME partnerships, scientific case studies, and expert-led features. These formats integrate seamlessly within the platforms physicians trust for clinical information.
Doceree also plans to integrate with an AI-powered sales rep tool, providing physicians with round-the-clock digital engagement. These innovations turn marketing into meaningful medical dialogues.
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News Source: Prnewswire.com
