DoubleVerify, a global leader in media quality verification and performance improvement, has expanded its integration with Microsoft Advertising. This improves measurement coverage for Audience ads on Microsoft properties and partner publishers.
The update also introduces DV Campaign Automator™, a new solution that streamlines campaign management for advertisers and agencies using Audience ads, including display, native, and video formats powered by Microsoft AI.
“We are excited to build on our partnership with Microsoft Advertising and expand our measurement solutions across its proprietary inventory,” said Mark Zagorski, CEO of DoubleVerify. “This milestone strengthens our leadership in driving media effectiveness and ensures clients can seamlessly measure delivery, optimize performance, and drive better outcomes.”
With the new capabilities, advertisers gain expanded transparency and verification across Microsoft-owned sites like MSN, Outlook, and Microsoft Casual Games. The integration helps advertisers reach in-market audiences. It allows them to use Microsoft’s unique intent data for better targeting.
DoubleVerify’s solutions provide brand suitability, viewability, and protection against invalid traffic. These measures ensure that every impression meets quality standards and contributes to verified performance.
Introducing DV Campaign Automator™
The new DV Campaign Automator™ simplifies and accelerates campaign setup by automating:
- Campaign creation and settings
- Tag management
- Billing and reporting
This automation minimizes manual work, lowers errors, and provides complete verification coverage, allowing marketers to focus on strategy rather than execution.
“Our extended integration with DoubleVerify enhances third-party measurement and adds automation capabilities,” said Danielle McMeekin, VP of Global Performance Sales at Microsoft Advertising. She added that this collaboration delivers better insights for their shared clients. “Together, we bring more transparency and control to digital advertising.”
Advertisers can access detailed analytics via DV PinnacleⓇ, DoubleVerify’s unified service and analytics platform, for a streamlined, insights-driven experience.
The updates are built on the DV Media AdVantage Platform (MAP), DoubleVerify’s comprehensive framework that unifies verification, AI-driven optimization, and outcome measurement. This advancement reflects the company’s shift toward a full-spectrum media effectiveness platform. It aims to meet the growing demand for transparency and accountability in digital marketing.
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News Source: Business Wire
