By unveiling the DV Authentic Attention product on TikTok, DoubleVerify widened its TikTok ad insight capabilities today. With this step, DoubleVerify becomes the first badged TikTok Marketing Partner to provide impression-level analytics for attention measurement. Giving access to TikTok ad insights, advertisers get a more complete picture of that audiences interact with their creative content. Besides that, they are able to monitor attention changes that depend on different ad formats and campaign objectives.
DoubleVerify Enhances TikTok Measurement Capabilities
“There is no doubt that TikTok has become an essential advertising environment for leading brands. Understanding how consumers engage with those brands has become critical to evaluating current & future campaign success,” said Mark Zagorski, CEO of DoubleVerify. “By leveraging our proprietary AI analytics capabilities & integration with TikTok, we have expanded DV Authentic Attention on the platform. Giving advertisers a powerful new way to measure and optimize performance. Helping them identify what truly drives engagement and outcomes like never before.”
According to Mark Zagorski, CEO of DoubleVerify, “TikTok has turned into a leading advertising platform for top global brands.” He mentioned that the broadened service enables advertisers to identify what generates real engagement and thus, enhance performance. DoubleVerify provides detailed, impression-level attention data that interlinks ad exposure information with audience interaction metrics. Hence, brands can delve deeper into which content grabs the viewers’ attention & leads to the desired results of a campaign.
DoubleVerify Expands TikTok Ad Insights with DV Authentic Attention:
“At TikTok, we’re constantly evolving our measurement ecosystem to help advertisers. Make more informed decisions,” said Lorry Destainville, Global Head of Monetization Product Partnerships at TikTok. “DoubleVerify has been a trusted partner in advancing transparency and performance measurement across video. By expanding our collaboration, we’re giving advertisers access to impression-level attention insights. Empowering them to optimize ad creatives, ad placements, & investment strategies on TikTok.”
The broadened TikTok ad insights enable advertisers to spot creative wear-out & to adjust the effectiveness of metrics like view time. Index & engagement benchmarks. Moreover, advertisers can move budgets to the ads that most in order to have better media efficiency. Besides that, advertisers will be capable of comparing their performances across different TikTok campaign variants and formats. This upgraded transparency drives better investment decisions and more efficient ad allocation.
DoubleVerify’s DV Authentic Attention is one of the main components of its Media AdVantage Platform. Which is a combination of verification, optimization, & outcomes measurement aimed at helping brands extract more value from their digital campaigns. This introduction of devices comes after the extension of the same tools to other social platforms. It manifests DoubleVerify’s pledge to offer a full range of performance insights to present-day advertisers.
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News Source: Businesswire.com
