Edge226, a mobile-first performance marketing platform, has officially acquired Adscend Media to enhance its rewarded advertising and user acquisition capabilities. This strategic move strengthens Edge226’s performance marketing stack by integrating Adscend’s industry-leading Offerwall format into its existing in-app and CTV ad channels.
The acquisition expands Edge226’s footprint across mobile, CTV, and reward-based environments offering a unified, cross-channel solution for advertisers. With this integration, advertisers can now engage users through a single platform while boosting return on ad spend (ROAS) at scale.
Rewarded advertising remains a high-performance tactic in the mobile and gaming ad ecosystem, with Offerwalls evolving beyond simple install-driven campaigns. Today, these formats support action-based optimization, helping advertisers attract high-intent users more cost-effectively.
“This acquisition is a major step in Edge226’s growth strategy,” said Avishay Raviv, Co-CEO of Edge226. “Adscend Media’s rewarded ad technology adds a powerful new layer to our performance marketing platform.”
Adscend Media brings a strong reputation in connecting ROAS-focused brands with engaged users through both partner networks and owned platforms. Edge226 plans to extend this success into new verticals and global markets, including gaming, fintech, and utility app categories.
Yoav Kirmayer, Co-CEO at Edge226, highlighted the synergy created through this acquisition. “We’re excited to scale Adscend’s capabilities and unlock new growth opportunities across mobile-first environments,” he stated.
Since its launch in 2009, Adscend Media has built a solid reputation in performance advertising, especially in rewarded ad formats. Its platform reaches millions of users globally through owned apps, websites, and an extensive publisher network.
“We’re proud of our legacy and team’s commitment to innovation,” said Fehzan Ali, Co-Founder of Adscend Media. “Joining Edge226 will accelerate our technology roadmap and expand the value we bring to advertising partners.”
This acquisition reflects a growing demand for performance marketing platforms that deliver measurable outcomes across reward-based and native ad environments. Edge226, now with Adscend’s proven tools, is positioned to lead the evolution of rewarded performance marketing across mobile, in-app, and CTV channels.
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News Source: Businesswire.com