Today Raptive, Index Exchange, and Elcano announced the launch of Raptive Unison. A new solution designed to help advertisers reach premium CTV ad audiences across programmatic platforms. This highly selective product links the most relevant & verified creator audiences to Connected TV (CВI) inventory, offering high transparency & performance.
“When we built Elcano, our vision was to make curation synonymous with efficiency and transparency, not added complexity,” said Kyle Vidasolo, CEO of Elcano. “Raptive’s creator audiences are unmatched in quality, and with Index Exchange enabling scaled curation and upstream decisioning, the application of Elcano’s AI‑driven optimizations sets a new standard for performance‑based media.”
In this cooperative effort, Elcano contributes its AI optimization expertise while Index Exchange provides its decisioning. Sell-side infrastructure to scale performance-led media curation. By working together, the partners intend to give brands more control and deeper insights into better-quality ad inventory.
Launch of Raptive Unison to Strengthen CTV Advertising Precision
“Partnering with Elcano and Index Exchange allows us to extend Raptive’s creator audiences into CTV with intelligence and control not previously possible,” said Ryan Maynard, SVP, Programmatic Sales Ops at Raptive. “By combining our creator data with Elcano’s AI-driven optimization and Index’s transparent curation platform, we’re giving advertisers greater precision and accountability while enabling privacy-safe, high-impact opportunities to reach verified households at scale.”
Raptive, Index Exchange, and Elcano Launch Raptive Unison for Premium CTV Advertising
Raptive Unison leverages Raptive’s extensive creator network, reaching over 226 million unique visitors across thousands of digital properties. The key point is that the solution relies on first-party data to maintain privacy-conscious and fully accurate audience targeting. In addition, Elcano’s proprietary AI engine, Victoria, scans supply-side trends and bid requests to identify and eliminate low-value impressions. Consequently, advertisers can concentrate on impressions that truly lead to their desired results. while partners get to increase their share of the value from the audiences.
“Index Exchange is committed to empowering curators and media owners with transparent, efficient, and data‑enriched supply paths,” said Steve Roach, Head of Business Development at Index Exchange. “Our partnership with Elcano and Raptive showcases how curated supply can deliver meaningful value to publishers while giving advertisers the performance and clarity they deserve.”
Index Exchange, in addition, raised the same point about its sustained effort in providing valuable content. Easily accessible information to curators and media owners through transparent, data-enriched supply paths that are mutually beneficial to publishers & advertisers.
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News Source: Businesswire.com
