Envestnet has named Sue Burton as its new Chief Marketing Officer. The appointment is expected to improve its digital experience strategy. The company has confirmed that Burton will be overseeing its global marketing initiatives. It strives to improve engagement with financial professionals as well as enterprise clients. The digital experience is still at the heart of any potential transformations that Envestnet wishes to achieve.
“Sue is a growth architect,” said Chris Todd, Chief Executive Officer of Envestnet.“She brings depth across financial services and knows how to connect digital experience, demand, & revenue into a system that scales. As Envestnet enters its next phase of expansion. Sue’s leadership will sharpen our brand, strengthen our marketing engine, & deepen the value we deliver to advisors and their firms.”
Driving Digital-Centric Growth
Burton has strong experience in the area of marketing and brands for enterprises. She also has experience in growing teams and delivering strong results. In addition, it is expected that Burton’s leadership role will help foster better communication between the product and marketing. Technology groups at Envestnet. The firm also looks to improve its customer experience by merging data, marketing, and digital experiences.
“Envestnet sits at the hub of where advice, technology, and experience converge,” said Sue Burton, Chief Marketing Officer for Envestnet. “My focus is on building a digital-centric, modern growth engine that connects brand, demand, and execution. This is a company with extraordinary potential, and I’m energized to help unlock that next phase of performance.”
She had led various high-profile roles in global financial and technology organizations. Her expertise runs deep in brand development, driving digital operations, and leading customer-centric transformation. More importantly, she worked directly with various executive teams to increase market presence and maximize product positioning. Envestnet said it will keep investing in the modernization of digital workflows and expanded data intelligence. Additionally, the company announced plans to further enhance its platform to better support advisors facing changing market expectations. The move indicates Envestnet’s commitment to offering a connected ecosystem to financial professionals.
Want more marketing excellence stories? Visit MarTech News for insights, trends, and expert updates.
News Source: PRNewswire.com
