Experian announced it has won the 2026 HousingWire Tech100 Mortgage award for Experian Self-Service Prescreen today. The company was recognized for enabling lenders to quickly execute and optimize credit-based marketing campaigns. The award recognizes innovation that is shaping the future of the mortgage technology industry across the country.
Accelerating Credit-Based Marketing Campaigns
The HousingWire Tech100 Mortgage award recognizes innovative technology firms that are changing the mortgage industry through measurable outcomes. Experian was recognized for its Self-Service Prescreen product that enables compliant prescreen campaigns in twenty-four hours. The solution dramatically reduces traditional timelines while helping lenders engage high-intent borrowers more effectively nationwide. Consequently, lenders gain greater flexibility, precision, and marketing agility in competitive housing markets.
“Experian Self-Service Prescreen was built to give lenders greater control, agility and confidence in how they identify and engage prospective borrowers,” said Susan Allen, Chief Product Officer for Experian Housing. “Being recognized by HousingWire is a testament to the impact this solution is having across the industry — helping lenders move faster, market smarter and connect with consumers more effectively while supporting the industry’s continued evolution toward more inclusive and forward-looking credit decisioning.”
Driving Measurable Results Across the Industry
Experian Self-Service Prescreen uses industry-leading data for consumer credit, loans, and properties through an easy-to-use interface. Based on predictive modeling platforms, lenders identify high-intent borrowers without the need for IT support or delays. The solution updates credit variables, models, and property information for more intelligent segmentation tactics. It is important to note that lenders experienced five times greater conversion rates than traditional segmentation methods.
“The 2026 Tech100 honorees represent the companies pushing housing forward in real, measurable ways,” said Sarah Wheeler, Editor-in-Chief at HousingWire. “They’re building technology that solves core industry challenges, from operational efficiency to better consumer experiences, and setting a higher standard for what innovation in housing truly looks like.”
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News Source: Businesswire.com
