FINN Partners has appointed Kim Sizemore as Head of Integrated Media. Sizemore will oversee the agency’s global integrated media strategy and operations. Her responsibilities will cover planning, investment, buying, and measurement. She will support FINN’s clients across B2B, B2C, DTC, and nonprofit sectors.
This is yet another boost to the capabilities of FINN Partners in integrated marketing communications. It will also help them in their emphasis on innovative media ideas and business results. Sizemore comes to FINN Partners from her 18-year stint at Wieden+Kennedy. Previously, she held the position of Group Director, Media and Communications Strategy. During her time there, she was responsible for developing major campaigns for brands like TurboTax, Airbnb, and Electronic Arts.
“Kim is a proven media leader with deep, cross-channel expertise and success driving innovative, large-scale campaigns for the world’s leading brands,” said Noah Finn, Managing Partner, Integrated Marketing at FINN Partners. “She brings an incredible track record of creative and media excellence, combined with technical platform knowledge and measurement rigor that will benefit our clients and teams. I am excited for Kim to take our integrated media offering to the next level.”
Sizemore to Drive Integrated Media Strategy
Moreover, Sizemore also headed several Super Bowl campaigns for about ten years. She also managed campaigns for the American Indian College Fund and long-running campaigns for Travel Oregon/Portland over many years. At FINN Partners, Sizemore will head media strategy for all the clients of the agency. She will manage media strategy for clients from five main sectors. These sectors include health, travel, education, technology and B2B, and financial services.
Sizemore, as the Head of Integrated Media, will be responsible for setting the overall direction for the practice. In addition to that, she will be developing connected solutions in many different marketing areas. Some of these areas will include strategy, creativity, content, web, PR, SEO/GEO, and SEM.
“As the media landscape grows more complex, clients are often hindered by siloed workstreams and deep fragmentation. I believe in the power and clarity that seamless integration between creative and media brings,” said Kim Sizemore, Head of Integrated Media at FINN Partners. “FINN shares that same entrepreneurial spirit and openness to crafting bespoke solutions. Throughout my career, I’ve valued fierce independence and core values as the foundation for creating game-changing work that moves the needle for a client’s business. FINN’s independent structure gives us the clear runway to build true, unconstrained media solutions that put the client’s business impact first.”
Not only that, she will be able to optimize teamwork while ensuring growth for the agency and its clients. This strategy will center on the integration of creative and media functions. These were also mentioned by Sizemore as the characteristics of FINN’s business model.
Said Pepe Aguilar, FINN Global Head of Creative, “Kim balances creative ambition with accountability and business impact. She is genuinely curious and brings a bespoke mindset to every client, regardless of category or budget size. Her decision to join FINN speaks volumes about where the industry is heading. The best talent today is less concerned about the type of agency they work for and more focused on finding places like FINN, where there is more agility, innovation and freedom to solve client problems creatively and holistically.”
However, FINN Global Head of Creative Pepe Aguilar commended the strategy adopted by Sizemore. He noted her ability to blend creativity and business sensibility. For Aguilar, top talent is increasingly appreciating agility, innovation, and creativity. The goal for FINN Partners is to utilize these characteristics to address client problems comprehensively.
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News Source: PRNewswire.com
