Folloze, the AI-driven B2B marketing platform leader, has announced its Generator Agents, an innovative new suite of tools that enable marketers to deliver personalized B2B buyer experiences at scale. Its AI-driven tools enable teams to build on-brand microsites and compelling content in minutes, cutting the entire personalization process.
As AI further transforms the buyer’s journey, consumers increasingly use AI tools such as LLMs for research and decision-making—sometimes avoiding brand websites entirely. Latest figures indicate SEO click-through rates have fallen by more than 30%. Marketing teams have to get an edge with tools that keep up with AI speed while ensuring message consistency.
Folloze’s Generator Agents specifically address this change, enabling marketers to scale real-time engagement without exhausting their resources. The agents make sure that brands remain top of mind and pertinent throughout the buyer’s journey.
“AI is redefining how we connect with buyers,” said Etai Beck, Co-founder and CEO of Folloze. “To remain effective, marketers need to combine personalization, speed, and meaningful value. These Generator Agents empower teams to do exactly that—at scale.”
The new tools build on Folloze’s previous AI advancements, including GeneratorAI and the Impact Dashboard, which offers marketers a unique Account Engagement Score using first-party buyer signals. Together, these innovations provide a full-stack solution to modern B2B challenges.
With Generator Agents, teams no longer face the bottleneck of creating campaigns manually. Instead, they can focus on delivering hyper-targeted content that resonates with individual buyers in real time.
Mark Johnston, Chief GTM Officer at Matillion, added, “This launch accelerates our ability to build high-impact campaigns quickly. Folloze’s approach aligns perfectly with AI-native GTM strategies.”
Liza Adams, an AI Advisor, emphasized the importance of seamless experiences: “Disjointed buyer journeys are no longer acceptable. Folloze bridges the gaps across marketing, sales, and customer success.”
Specialized Generator Agents Overview
Generator Agent: Rapidly creates microsite content optimized for buyer intentions and brand voice.
Personalize Agent: In real time, adjusts messaging for individual accounts or segments.
Translate Agent: Supports international reach by immediately translating content with brand voice maintained.
Video Agent: Enables rapid video creation to maximize engagement—no editing or production required.
These marketing tools powered by AI function natively in the Folloze platform with no technical configuration. Marketers can directly use analytics for performance measurement and feedback to continually improve campaigns.
With Generator Agents, Folloze enables B2B marketers to increase engagement, enhance personalization, and bridge the gap between buyer requirements and brand experiences.
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News Source: Businesswire.com
