FreeCast is strengthening its position in the Connected TV advertising space by targeting the growing local advertising market with a unified platform across 210 U.S. markets. The company aims to simplify how local advertisers reach streaming audiences through advanced Connected TV solutions.
FreeCast, Inc. delivers streaming television and digital media solutions. It now focuses on improving Connected TV advertising for local and regional businesses. The company targets a fragmented advertising ecosystem.
The local companies have been spending billions of dollars every year using several forms of advertisements. Nevertheless, with the rise of streaming, audience targeting has become difficult. Consequently, it has become difficult for the advertisers to manage their campaigns effectively. In order to solve this problem, FreeCast came up with Zer0Gap™, which is a Connected TV advertisement platform.
FreeCast Advances Local Connected TV Advertising Through Unified Solutions
Further, Zer0Gap™ enables audience targeting, execution of campaigns, and the measurement of performance. Advertisers will be able to get information such as engagements and geographic locations. Therefore, they will be able to make sound decisions. FreeCast witnessed an impressive increase in activity on its platform. Transactions grew by more than 5,000% from Q3 2026. Nevertheless, the company made it clear that this is an operational figure.
“Local businesses are not reducing their need to reach local consumers, the way consumers watch television is what’s changing,” said William Mobley, FreeCast’s Chief Executive Officer. “For decades, local advertisers could efficiently reach audiences through a handful of broadcast and cable channels. Today, those same viewers are dispersed across dozens of streaming services and devices. We believe the future belongs to platforms that aggregate audiences rather than fragment them.”
Also, FreeCast will be introducing FreeCast Cities for all 210 DMAs in the United States. This strategy intends to improve the effectiveness of Connected TV advertising at a local level. The portal combines both free and premium streaming channels under one umbrella. As compared to conventional TV advertising, Connected TV allows for better analytics. Advertisers will get insights on their viewing behavior and other related metrics.
In addition, FreeCast is increasing its enterprise partnerships. These alliances help in extending broadband connectivity into markets which have been overlooked. Moreover, these alliances serve in increasing the audience reach in localised streaming communities. On the whole, FreeCast keeps building its identity as an important name in Connected TV advertising.
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News Source: Businesswire.com
