Fresha just hit a major milestone, topping 1 million monthly downloads. This massive spike shows how much the Global Demand for Beauty and Wellness Booking has grown. People now want a fast, easy way to book their self-care online. Because of this, the platform is now one of the top 10 lifestyle apps worldwide. It currently beats out many other major consumer platforms in total downloads.
Making Self-Care Simple
This popularity comes down to how smooth the app feels for users. All that is available within a few clicks, from choosing your local expert to scheduling a session to paying the bill. All you need for beauty and health in one app. The number of downloads grew 300% since mid-2024. Today, the app handles over 35 million appointments every single month. Those bookings add up to more than $1.4 billion in total value.
“Businesses aren’t just looking for a tool anymore, they’re looking for a platform that can support their entire growth journey,” said James Hayward-Browne, Chief Commercial Officer at Fresha. “What we’re seeing is a clear shift, particularly among multi-location and enterprise operators, toward consolidating operations into a single system that can handle everything from discovery and booking through to payments and retention. Fresha is built to power that at scale, which is why more and more of these businesses are making the move.”
The platform also serves as a critical tool for service professionals. By helping businesses retain customers, it strengthens the entire industry ecosystem.
“For us, the app has completely changed how we connect with clients. It’s not just about getting discovered; it’s about the quality of clients coming through. People arrive already confident in their choice, having seen our work, our reviews, and our team. It’s made the whole experience feel more elevated, both for us as a business and for our clients,” said Ella Fisher, Owner & Founder of Hair Artistry Newmarket, who has previously worked at Paris Fashion Week.
Europe is currently the biggest market for downloads. The Americas are also seeing huge growth right now. Meanwhile, the APAC region is picking up speed very quickly. This Global Demand for Beauty and Wellness Booking is changing how we all find local services. It proves that people want smarter, more connected digital tools for their daily lives.
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News Source: PRNewswire.com
