The AI-powered booking platform Fresha launched an upgraded marketplace capability for beauty and wellness businesses. This global rollout introduces Customizable Service Portfolios to change how clients discover self-care services. Partners can now upload curated imagery directly to their profiles. Furthermore, businesses can link every uploaded image directly to the specific treatment it represents. The tool provides consumers with an immersive visual experience. Every photo features an integrated booking link to convert inspiration into appointments.
New Features for Beauty Professionals
The platform update addresses a massive shift toward visual commerce in the beauty sector. Notable industry publications like Vogue Business highlight this consumer trend. The customers employ the visual media for selecting their next hairstyle or skin care professional. Fresha is bringing this reality straight into their ordinary reservation process. Moreover, the firm has created a useful service named Professional Profiles. It ensures a personal marketplace profile for each employee. It contains biographies, languages, ratings, and even social media links. The salon owner holds complete authority about who should get highlighted. Enterprise brands can also standardize presentations across multiple locations while independent shops access top-tier branding tools.
Image uploads on the platform have already surged by 42 percent. Currently, Fresha supports over 130,000 partner businesses across more than 120 countries. The booking platform facilitates over 35 million monthly appointments. Additionally, it processes more than $1.4 billion in monthly gross merchandise value.
“The beauty and wellness industry has always been deeply personal, visual, and experience-led, and we believe the technology powering it should reflect that. This broader platform evolution is about giving businesses significantly more control over how they present themselves, how clients discover them, and how experiences are delivered across the platform. Whether it’s a single independent professional or a global enterprise brand, we want Fresha to provide the flexibility, sophistication, and personalization businesses need to build stronger relationships with clients and continue growing,” said William Zeqiri, CEO and Founder of Fresha.
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News Source: Businesswire.com
