Executive summary:
B2B marketing is at an inflection point. Enterprise organizations are paying approximately $2 million annually in what’s been termed the “Marketing Automation Tax” wasted martech spend and teams spending 80% of their time on maintenance rather than strategy.
Adding AI agents to this broken model won’t fix it. The real opportunity is rethinking the game entirely: from campaign construction to signal orchestration, from individual leads to buying groups, from Marketing Qualified Leads (MQLs) to Marketing Qualified Accounts (MQAs).
Download this whitepaper for a practical, step by step guide to introducing agentic marketing into your go to market strategy in a pragmatic and planned way.
