VIOOH’s chief people officer, Liz Dowling on how the company’s people-first approach has led to consistent revenue growth, industry recognition, and a strong culture of learning and leadership from within

While scaling to 200 employees across 29 markets globally, nurturing talent has proven instrumental in VIOOH’s remarkable journey since its launch in 2018. Our commitment to growth and development has evolved from a nice-to-have initiative into the cornerstone of our business culture and success.

VIOOH Week exemplifies our commitment to growth. During the recent annual conference for our people, we reflected on the previous year’s accomplishments, set out our vision for the future and engaged in knowledge sharing across the organisation. This year’s theme was ‘Scaling for the Future’, which perfectly captures our growth mindset. The event featured inspirational talks from leaders including interns who spoke about resilience and taking challenges one step at a time.

Our comprehensive approach to development has contributed significantly to our success. We’ve experienced double-digit revenue growth each year since 2020, earned recognition as a top 50 MarTech company in the UK for two consecutive years, winner of two Digiday WorkLife Awards and ranked in the Top Ten Sunday Times Best Places to Work in 2024.

People success platform

Our continuous performance management programme, with bi-annual reviews and quarterly check-ins, ensures regular feedback and course correction where necessary. We employ cascading Objectives and Key Results (OKRs) to connect individual and team objectives with our overarching strategic goals. Leadership sets ambitious company-wide objectives, communicated transparently at VIOOH Week and throughout the year.

Lattice, our new people success platform launched during VIOOH Week in January further facilitates the cascading of these goals to every team member, and represents a significant milestone in how we approach development. This comprehensive system goes far beyond traditional performance tracking – it creates an ecosystem that connects every aspect of our professional growth journey.

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Source: https://lbbonline.com/news/empowering-personal-growth-how-viooh-builds-success-from-the-inside-out