A pair of studies find that 73% of marketing teams use generative AI, and consumers largely accept AI in advertising.
- 73% of marketing teams now use generative AI.
- 97% of marketers say AI enables mass personalization.
- AI-created content improves or doesn’t impact consumer engagement.
Recent studies by Gartner and Adobe show that generative AI is becoming a key tool in marketing.
Almost three-quarters of marketing teams now use GenAI, and most consumers are comfortable with AI in advertising.
AI Adoption In Marketing
A survey by Gartner of 418 marketing leaders found that 73% of marketing teams use generative AI.
However, 27% of CMOs say their organizations have limited or no use of GenAI in their marketing campaigns.
Correlation With Top Performers
Marketing teams that consistently exceed targets and meet customer acquisition goals are adopting AI faster than competitors.
Greg Carlucci, Senior Director Analyst in the Gartner Marketing Practice, states:
“The most successful marketing organizations are leading the way when it comes to GenAI adoption.”
Most marketers are using GenAI for:
- Creative development (77%)
- Strategy work (48%)
- Campaign evaluation (47% reporting benefits)
Challenges With Generative AI
Despite spending almost half their budgets on campaigns, 87% of CMOs faced performance problems last year, and nearly half had to end underperforming campaigns early.
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Source : https://www.searchenginejournal.com/73-of-marketers-use-generative-ai-consumer-acceptance-up/540597/
