Genius Sports Limited announced the successful close of its Acquisition of Legend today. The company completed the purchase of the global digital sports and gaming media network. Legend operates major digital properties, including Covers.com, Casino.org, and Casino Guru. In 2025, Legend generated 320 million annual visits from 118 million unique visitors. This Acquisition of Legend strengthens the company’s position in the sports betting industry.
Synergistic Growth in Media and Advertising
The integration scales data-driven solutions for sportsbooks and media partners. Genius Sports is now the only company operating synergistic data and media businesses. The acquisition is expected to be immediately accretive to EBITDA margins. It will also drive significant free cash flow conversion. This strategic Acquisition of Legend allows for faster delivery of high-quality content.
“Genius Sports has spent years building the data infrastructure behind modern sport. With Legend, we now extend that into the moment where fans choose to participate and act,” said Mark Locke, CEO of Genius Sports. “This combination not only strengthens our core sports business but also expands our ability to monetize new audiences in iGaming, increasing the economic value of our platform across both verticals and driving significant cash flow.”
The acquisition followed standard regulatory approvals and closing conditions. Genius Sports will provide more updates during its May 7 earnings call. Over two-thirds of Legend’s visitors return on a regular basis. This deal ensures robust solutions for all digital sports platforms.
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News Source: Businesswire.com
