Google s AI O is favoring authoritative sites for health and B2B tech, while ecommerce and entertainment queries trigger fewer AI answers

New data provided to Search Engine Journal shows that the sites Google is ranking in AI Overviews varies by time and industry, offering an explanation of volatility in AIO rankings. The new research shows what industries are most impacted and may provide a clue as to way.

AIO Presence Varies Over Time and By Industry.

The research was provided by BrightEdge using their proprietary BrightEdge Generative Parser technology that tracks AI Overviews, detects patterns and offers insights useful for SEO and marketing.

Healthcare, Education, and B2B Technology topics continue to show greater presence in Google’s AI Overviews. Healthcare and Education are the two industries where BrightEdge saw the strongest growth as well as stability of which sites are shown.

Healthcare has the highest AIO presence at 84% as of late February 2025. AIOs shown for Education topics show a consistent growth pattern, now at 71% in February 2025.

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Source : https://www.searchenginejournal.com/google-ai-overviews-trending-toward-authoritative-sites/540937/