Gradial and Stagwell have announced a strategic partnership. Gradial is a leading agentic AI company. Stagwell (STGW) is a challenger network focused on marketing transformation. This alliance will help brands move faster. It will also help them get more value from their technology. They are combining Stagwell’s creative and AI expertise. This joins with Gradial’s agentic execution engine platform. The goal is to connect marketing workflows for brands. This removes operational bottlenecks effectively. Furthermore, the collaboration helps deliver personalized experiences across channels. These are delivered quickly and consistently using AI agents.
The joint effort aims to build autonomous marketing systems. These systems center around advanced AI agents. They will enable human-led creativity easily. This means creativity can keep pace with shifting consumer behaviors. Agentic Marketing deployment models will also launch soon. These are targeted client pilots. This allows enterprises to adopt and scale the platform easily.
Creating the Next Generation of Marketing
Doug Tallmadge, CEO at Gradial, commented on the deal. He is excited to partner with the forward-thinking Stagwell network. He noted that they are combining Stagwell’s scale and design expertise. This combines with Gradial’s cutting-edge agents. This helps brands move faster and personalize effectively. Therefore, it unlocks new levels of operational and creative performance. Mark Penn, Chairman and CEO of Stagwell, stated a problem. He said many content supply chain systems no longer work. They have too many steps and systems for teams to manage.
This partnership is all about making marketing easier. It also makes it faster and smarter for everyone. In addition, marketers can spend less time on tech issues. They can spend more time creating better campaigns. Together, the two companies aim to build a new generation of marketing. Automated, integrated, and fast systems will drive marketing. Gradial’s AI agents integrate into current workflows easily. They automate operations from asset tagging to experimentation. This helps teams ship faster and personalize at scale using Agentic Marketing.
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News Source: PRNewswire.com
