Hightouch, a leader in AI agent platforms for marketers, has announced a strategic investment from Snowflake Ventures and Capital One Ventures. This funding extends Hightouch’s over-subscribed Series C round and highlights the rise of AI agents in marketing technology. These partnerships also emphasize Hightouch’s role in transforming how marketers use data and automation.
Earlier in 2024, Hightouch launched AI Decisioning, the first agentic AI platform designed for lifecycle marketing. These AI agents personalize messages, timing, and channels for every customer in real time. Companies like WHOOP and Fundrise have adopted AI Decisioning to speed up campaigns and improve engagement and revenue.
Through real-time learning integrated with Snowflake’s AI Data Cloud, Hightouch eliminates manual workflows. This approach helps marketers collaborate with AI agents to improve marketing execution and reduce reliance on outdated systems.
Driving Real-Time Marketing with AI Agents in Action
“This investment validates our belief in AI-powered marketing,” said Tejas Manohar, Co-CEO of Hightouch. “AI Decisioning has gained fast momentum, and the new capital helps us grow, deliver more value, and expand our AI marketing solutions. Our partnership with Snowflake will also fast-track joint product development.”
The investment supports further AI agent research and will enable Hightouch to develop more tools for modern marketers. These innovations will help businesses transition from manual marketing to agile, data-first campaign management.
“Hightouch’s composable platform helps unify marketing data and simplify AI-driven personalization,” stated Jon Barad, Partner at Capital One Ventures. “Our investment supports their goal of empowering marketers with intelligent agents to improve campaign effectiveness.”
This funding comes during a strong growth phase for Hightouch, driven by demand for warehouse-native marketing stacks and AI Data Cloud integration. More customers are now using Snowflake Cortex AI through the Hightouch Composable CDP, applying AI Decisioning to boost performance.
“Hightouch is redefining how AI transforms marketing campaigns,” said Adam Kaufman, Global Head of Industry at Snowflake. “Built on Snowflake’s AI Data Cloud, Hightouch helps marketers move faster and stay in control. We’re proud to support their innovation and growth.”
This announcement builds on an ongoing partnership between Hightouch and Snowflake, aimed at providing AI-powered, composable marketing tools for real-time data activation and campaign delivery.
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News Source: Businesswire.com
