Integral Ad Science (Nasdaq: IAS) has launched an industry-first AI-Powered Social Attention Measurement tool for Snapchat. The initiative stems from a new partnership with Snap Inc. (NYSE: SNAP) and Lumen Research. This exclusive solution helps advertisers track real-time user attention using advanced AI and eye-tracking insights.

The new Snap Attention Measurement integrates directly within the IAS Signal platform. It provides a custom Snapchat attention score based on IAS’s AI technology and Lumen’s eye-tracking models. As a result, marketers gain meaningful data beyond basic viewability.

“Advertisers want deeper insights into how people engage,” said Lisa Utzschneider, CEO of IAS. “Our AI-Powered Social Attention Measurement delivers that clarity, combining media quality with real behavior.”

The solution gives brands:

  • A unique Snapchat-specific attention score powered by predictive AI and Lumen’s attention data.
  • A cross-platform view that connects Snap attention metrics with IAS’s broader media measurement.
  • Independent, third-party validation that supports performance and ROI tracking.

Lumen’s tech uses the world’s largest opt-in eye-tracking dataset. This enables advertisers to move beyond surface-level metrics and understand what truly captures user focus.

“This sets a new standard in the Attention Economy,” said Mike Follett, CEO of Lumen Research. “Now Snap advertisers can clearly see how attention drives outcomes.”

This AI-powered solution lives inside IAS Signal, the company’s unified dashboard for campaign optimization and reporting. Advertisers can now activate Snap-specific attention data alongside metrics from other platforms.

IAS continues to lead the way in attention-based advertising tools. In December 2024, it launched the beta version of its Quality Attention™ Optimization product. This product, built with Lumen, combined AI-driven analytics and predictive eye tracking for real-time media performance insights.

Now, with the AI-Powered Social Attention Measurement, IAS extends its attention capabilities to social platforms. This advancement reflects growing demand for data-rich tools that align ad visibility with true consumer engagement.

Marketers can now measure, compare, and optimize how attention flows across the digital landscape with Snapchat leading the way.

Explore More Cutting-Edge Tech Like This – Stay ahead of the game. Visit MarTech News for more insights on AI, data tech, and innovation shaping our future.

News Source: prnewswire.com