Imre Expands Precision Experience Practice with Key Leadership Hires
Imre announced the appointment of Lisa Czerwionka as EVP, Media, and Andy Bond as EVP, Experience & Omnichannel within its growing Precision Experience Practice. These senior hires strengthen the practice’s mission to merge media, customer experience, influencer strategy, and data-driven insights. They also position Imre as a trusted partner for brands navigating today’s evolving digital healthcare landscape.
By blending data, AI, and human insight, the Precision Experience Practice delivers meaningful and connected brand experiences. Each discipline informs and optimizes the other, shaping smarter customer journeys while producing measurable outcomes across healthcare marketing.
Anna Kotis, President of Imre, stated, “Lisa and Andy bring exceptional leadership and expertise to the Precision Experience Practice. Their knowledge across media, digital strategy, and omnichannel solutions enhances our ability to deliver unified campaigns that integrate media, influencer, and social efforts seamlessly.”
She further highlighted that agile workflows and real-time insights will drive smarter decision-making for healthcare clients. Additionally, AI-driven tools like the Imre Conversation Converter will continue to fuel innovation and performance at scale.
Seasoned Leaders Driving Growth
Lisa Czerwionka brings over 20 years of expertise in media strategy, omnichannel marketing, and pharmaceutical leadership, with a specialty in rare disease. She has led campaigns across pharmaceuticals, retail, entertainment, and automotive while managing multimillion-dollar budgets. Her partnerships span Meta, Google, Time, Everyday Health, Doximity, and PulsePoint. Lisa is recognized for her ability to build high-performing teams and drive growth across integrated media strategies.
Lisa shared, “Joining Imre is an incredible opportunity. I was inspired by the agency’s creative energy, collaborative culture, and commitment to bold brand storytelling.”
Andy Bond, a digital health and omnichannel marketing leader, also brings two decades of experience across therapeutic categories. He has led strategy, media, analytics, and engagement teams within global agencies and startups. Known for championing omnichannel marketing, Andy focuses on leveraging data, content, and MarTech solutions to create orchestrated customer experiences that deliver meaningful business impact.
Andy noted, “This role provides a chance to create personalized, data-driven brand experiences that connect content, media, and customer channels effectively.”
Commitment to Innovation and Client Impact
The Precision Experience Practice reflects Imre’s focus on operational excellence, scalable client solutions, and an innovation-driven culture. By strengthening leadership with experienced executives, Imre underscores its commitment to advancing omnichannel strategy, consumer engagement, and digital transformation for healthcare brands worldwide.
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News Source: Prnewswire.com