Infobip reported a record-breaking surge in Black Friday interactions as retailers intensified their efforts to provide more attractive customer experiences. Part of the surge is the accelerated adoption of omnichannel retail messaging. In addition, retailers used Infobip’s platform to manage large volumes of communications in a very efficient manner.
Besides that, the company revealed that interactions were significantly higher than in the previous years. As a result, brands were able to reach out to customers through chat, SMS, and in-app messaging during the rush of the holiday season. Moreover, consumers got updates, promotions, and support in a timely manner and without any delays.
Besides that, this achievement is evidence of a rising demand for advanced customer-experience tools. Retailers pointed out that Infobip was the reason they could handle their sudden spike in activities. At the same time, consumers enjoyed the benefit of receiving quick and coordinated messages from different channels.
Furthermore, retailers are increasingly perceiving omnichannel messaging as a necessary condition for maintaining a competitive edge. Many plan to expand use of customer-experience platforms beyond seasonal peaks, leading Infobip to expect continued strong demand through 2026.
Lastly, this achievement is a reflection of Infobip being one of the major contributors to the development of next-generation retail communication. It shows how customer experience tools greatly support both brands and shoppers during major shopping events, improving convenience and overall engagement.
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News Source: Businesswire.com
