InMarket Appoints Natalie Bastian as CMO to Enhance Its Real-Time Marketing Strategy andBuild Value within the Enterprise. The company announced that it appointed Natalie Bastian as Chief Marketing Officer. The news came from Austin, Texas. Bastian will oversee the company’s global marketing initiatives. Natalie will be responsible for defining the company’s go-to-market strategy, enhancing the brand & market relevance of the company’s ad-tech platform. Moreover, Bastian will oversee all areas of public relations, product marketing, brand, content, events, creative, and sales enablement.
“Natalie brings a proven track record of driving business growth at scale that will build on our double-digit growth trajectory. Our recognition as one of the fastest-growing technology companies in North America. Her experience in elevating visibility among brands. Will help us to empower advertisers to make the most of every advertising dollar spent,” said Todd Morris, CEO of InMarket.“As InMarket continues its mission to help move advertising from impressions to outcomes. Natalie’s leadership will drive the expansion of our market presence and strengthen the value we deliver to our clients.”
Bastian Brings Extensive Marketing Leadership Experience
Before joining InMarket, Bastian worked as Global CMO for Teads. During which she led the company through its near $1 billion acquisition by Outbrain. Her previous roles include managing marketing teams for Tubi during its growth phase and its acquisition by FOX. Her resume includes leadership roles at various companies, including Roku, DISH Media, andA&E Networks. InMarket introduced its new AI-powered measurement solutions. Its growth is a strategic time for Bastian to become part of the team.
“As marketers increasingly seek better ways to attribute media investment. Understand its impact on their business, InMarket sits at the center of this inflection point, delivering forward-looking solutions. That closes the gap and proves real, meaningful outcomes,” said Bastian. “I’m excited to step into this role and build on the momentum of the brand’s transformation. While scaling InMarket’s ability to demonstrate measurable business impact for brands.”
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News Source: PRNewswire.com
