QKS Group recognized Innovid by Mediaocean as an AdTech Platform Leader in its SPARK Matrix™: AdTech Platform, 2026 report. The recognition highlights the company’s strong market position and broad advertising capabilities. Furthermore, the report provides competitive analysis, vendor rankings, and strategic market insights.
The AdTech Platform Leader recognition also reflects Innovid’s continued investment in artificial intelligence. Earlier this month, the company introduced NIVO, its AI core for agents and orchestration. As a result, marketers can transform intelligence into action across the advertising lifecycle. Early adopters have reported workflow efficiency improvements of up to 90%.
According to QKS Group, Innovid delivers strong capabilities across creative management, ad serving, campaign execution, measurement, optimization, and workflow automation. In addition, the platform helps advertisers manage campaigns across connected TV, digital, social, and linear media environments.
“Innovid by Mediaocean’s leadership position in the advertising technology market is supported by its breadth across creative management, ad serving, campaign execution, measurement, optimization, and workflow automation,” said Richa Choubey, Senior Analyst, QKS Group. “The platform is particularly strong in helping advertisers manage campaigns across connected TV, digital, social, and linear media while providing greater consistency in execution and measurement across channels. Through cross-channel delivery capabilities, independent measurement, AI-enabled optimization, and interoperability across the advertising ecosystem, Innovid by Mediaocean enables brands and agencies to improve operational efficiency, strengthen performance visibility, and better manage increasingly fragmented media environments. With its integrated approach, it supports organizations that want more control over their campaign operations, and consistency in measurement and linkage between advertising investments and business outcomes.”
Innovid Enhances AI Capabilities with NIVO
Innovid is in line with a number of big advertising technology trends, said QKS Group. These include connected TV growth, independent measurement, media fragmentation and AI-powered optimisation. And the platform brings together creative management, ad serving, measurement and optimization in one framework.
The report also noted Innovid’s investments in cross-channel measurement, connected TV innovation and workflow automation. This enables brands and agencies to improve operational efficiencies while maintaining visibility across campaigns.
“Innovid demonstrates differentiated capabilities in creative management and optimization, leveraging AI and automation to improve campaign efficiency and effectiveness,” said Umang Thakur, Vice President and Principal Analyst, QKS Group. “Its support for omnichannel activation, unified measurement, and cross-platform creative governance makes it well suited for organizations seeking to centralize advertising operations and maximize the impact of creative assets at scale.”
The recognition builds on previous achievements. In 2025, QKS Group named Innovid the “Most Valuable Pioneer” in its AI Maturity Matrix for AdTech. Since then, the launch of NIVO AI has expanded the company’s ability to support live and scalable campaign execution.
“What stands out in this report is the growing need for greater connectivity across the advertising ecosystem,” said Grant Parker, President, Innovid. “Marketers aren’t struggling with a lack of tools; they’re struggling with disconnected workflows, fragmented data, and operational complexity. With NIVO, we’re helping brands and agencies bring those workflows together, turning signals into coordinated action across creative, delivery, measurement, and optimization.”
The AdTech Platform Leader designation reinforces Innovid’s position as a key innovator in digital advertising. Additionally, the company continues to help brands improve performance across increasingly complex media environments.
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