Intuit recently announced the launch of its 2025 brand campaign, “Now This Is Taxes,” showcasing how its consumer platform is defining the Future of Tax Filing. The campaign focuses on how the two brands, TurboTax and Credit Karma, can be a great force if combined, using AI and a group of virtual specialists to make the tax process easier. By integrating these platforms, Intuit provides a seamless experience that helps taxpayers file with confidence and maximize their potential refunds.
The consumer platform by Intuit is all about making the yearly tax ordeal easier by giving tailored financial insights. Now, individuals can use Credit Karma’s financial data to make their TurboTax filing faster. This union is the reason why the next generation of tax filing is still not only an application of automation but also a matter of getting things right quickly. In case individuals decide to do their tax returns by themselves or give the job to a trusted professional, Intuit’s network is there to ensure the most favorable financial result.
Maximizing Refunds through Innovation and Expertise
A major focus of the “Now This Is Taxes” campaign is the accessibility of human expertise. TurboTax Live allows customers to connect with tax pros who can review, sign, and file their returns. This hybrid approach, combining cutting-edge AI with trusted professionals, is a cornerstone of Intuit’s strategy. Furthermore, Credit Karma members can access exclusive benefits through the platform. For example, they can receive their tax refund up to five days early by depositing it into a Credit Karma Money account.
James Marchant, Chief Marketing Officer for Intuit’s Consumer Group, explained the vision behind the new campaign.
“The ‘Now This Is Taxes’ campaign celebrates the feeling of confidence that comes from knowing your taxes are done right. We are showing taxpayers that the Future of Tax Filing is here, and it’s powered by a platform that puts their financial success first.”
Intuit continues to enhance its AI-powered “GenOS” system, which serves as a core driver of innovation for the company. The upgrades enable faster and more intelligent solutions for nearly 100 million customers. Therefore, the company continues to lead in innovation and keeps the tax filing process simple and engaging. As tax season approaches, the “Now This Is Taxes” campaign will run across major broadcast and digital channels. Through these efforts, Intuit reinforces its focus on improving how people experience tax filing. Ultimately, the company remains committed to helping people move their money forward by bringing the future of tax filing to life today.
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News Source: Businesswire.com
