INVIDI Technologies, a global leader in addressable advertising, has announced a collaboration with Google. The partnership will integrate Google Ad Manager capabilities for unconnected set-top boxes globally. This move will help advertisers reach millions of previously inaccessible television households.
With the help of this partnership, INVIDI Technologies makes available the Programmatic Guaranteed model for advertisements via Google Ad Manager. This allows the brands to run campaigns to households which did not have digital addressability. The offering helps revolutionize the world of linear TV advertising.
“This is a game-changing advancement for the media market in India and internationally,” said Prasad Sanagavarapu, Chief Operating Officer at INVIDI. “Our team in India identified a significant customer need and collaborated with Google to develop this solution and bring it to market. We have effectively achieved for unconnected environments what took years to build on digital platforms. Broadcasters who understand the immense value of addressability can now finally reach viewers regardless of connectivity limitations.”
INVIDI and Google Expand Addressable Advertising Opportunities
In India, millions of households still use unconnected set-top boxes. Therefore, these viewers represent a significant audience for advertisers and broadcasters. Previously, programmatic buyers could not effectively reach these homes. Now, Addressable Advertising technology helps bridge television and digital advertising capabilities.
Google Ad Manager focuses on delivering broadcast-quality monetization across all screens. Additionally, its integration with ecosystem partners like INVIDI helps publishers expand campaign opportunities. As a result, broadcasters can deliver premium digital-native campaigns to unconnected set-top boxes.
Through the partnership, agencies are able to run programmatic campaigns on disconnected devices. Furthermore, the product is geared towards helping advertisers in India and overseas markets. Lastly, it is bringing in new revenue streams for the ad world.
In addition to that, the partnership ensures a bright future for linear television advertising. The partnership makes it possible for broadcasters to fully realize the value of their inventory. The partnership also ensures better targeting for brands in conventional TV viewing scenarios. With this innovation, INVIDI Technologies Corporation and Google are making changes to television advertising. They are offering more flexibility and scalability for advertisers on a global scale.
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News Source: Businesswire.com
