KERV.ai is expanding its LG Ad Solutions partnership into new global markets. The move brings interactive CTV advertising technology to more international audiences.
This partnership comes after the success of the two firms’ working relationship in the US. Now, advertisers in Canada, Europe, Australia, and New Zealand will be able to use KERV.ai technology.
It enables interactivity and commerce-driven advertisements through LG Ad Solutions’ premium video on-demand (VOD) streaming ad portfolio. Thus, brands get an opportunity to run contextual and engaging campaigns.
Moreover, advertisers will be able to offer a more consistent user experience in other international markets. On the other hand, the technology has an emphasis on measurable results of advertising as well as viewer engagement. This collaboration is beneficial to KERV.ai because it enhances its interoperable ecosystem.
“The future of premium video lies in an ecosystem where content, creativity, and commerce work seamlessly together,” said Brad Quinn, SVP of Strategy & Growth at KERV.ai. “Our expanded partnership with LG Ad Solutions is an important step toward that vision, extending interactive and commerce-enabled advertising across premium streaming markets globally. Together, we’re helping brands and media owners deliver more engaging experiences that create value for viewers around the world.”
KERV.ai Advances Contextual CTV Advertising
Such capabilities operate among top-notch publishers and digital platforms. Consequently, brands can align their advertising content with consumer interests in a better way. Consumer interest in related advertising keeps on increasing. This has been demonstrated by KERV.ai studies conducted in collaboration with Growthing and Dynata.
The research found that 43 percent of viewers would purchase advertised products when those products were directly related to the content. Furthermore, 48 percent agreed that relevant ads could motivate them to act on them. Consequently, advertisers are now more interested in looking for ways that complement the viewer’s experience.
“LG Ad Solutions operates with a global perspective, and extending our capabilities across international markets is central to how we continue evolving our business,” said Esther Maguire, Head of Product Marketing & Strategy at LG Ad Solutions. “Together with KERV.ai, we are bringing innovative, premium CTV experiences to more brands and viewers around the world, while creating solutions that reflect the needs and opportunities of each market.”
Through the expanded collaboration, KERV.ai is able to advance its vision of contextual creative commerce. The expanded partnership will also bridge different elements within the digital advertising industry. KERV.ai bridges publishers, streaming services, DSPs, SSPs, agencies, retailers, and brands. The technology of KERV.ai utilizes AI-driven contextual intelligence, interactive creative, and commerce activation. Using this model, KERV.ai hopes to develop advertisements that seem to be more natural and contextual. KERV.ai also hopes to facilitate engagement between brands, media owners, and consumers without being disruptive.
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