Klaviyo today, unveiled its Marketing Agent and broadly released Customer Agent, making it the first AI-first B2C CRM. The new agents unify marketing, service, analytics, and data in one platform, giving consumer brands a competitive edge. Built on Klaviyo’s Data Platform (KDP), the CRM empowers brands to automate campaigns, personalize messaging, and improve customer engagement.

The Marketing Agent autonomously plans, creates, and launches campaigns in minutes. It generates on-brand content, personalizes every send, and continuously learns from data. Meanwhile, the Customer Agent offers 24/7 AI-powered support, answers questions, recommends products, and escalates to human agents with full context. Together, these agents establish the foundation for Klaviyo’s autonomous B2C CRM vision.

Marketing Agent: Plan, Create, Launch

Marketing teams face resource constraints, tighter budgets, and pressure to deliver ROI. The Marketing Agent addresses this by automating execution while maintaining brand voice. Simply input a URL, and the agent generates a complete campaign with flows, forms, and personalized content ready for review.

Capabilities include:

  • Fast Strategy: Generates unique marketing strategies in minutes.
  • One-Click Launch: Campaigns are written, designed, and ready to go live.
  • On-Brand Content: Ensures quality and alignment with brand voice and benchmarks.
  • Ongoing Ideas: Provides four fresh campaign ideas weekly, keeping content timely.

Andrew Bialecki, Co-Founder and CEO of Klaviyo, said, “Marketing Agent turns bold ideas into reality and provides AI support to enhance creativity.”

Customer Agent: Personalized 24/7 Support

Klaviyo’s 2025 AI Shopping Index shows 63% of consumers expect AI assistants by 2026. Customer Agent bridges marketing and service in real time. It handles pre- and post-purchase questions, provides personalized recommendations, and ensures responses are on-brand. Teams receive full conversation history, enabling seamless handoffs to human agents.

Customer Agent features include:

  • 24/7 Assistance: Chat, SMS, email, and soon WhatsApp support.
  • Personalized Recommendations: Suggests products and promotions to complete purchases.
  • Quick Setup: Automatically ingests a brand’s storefront for immediate use.

Both Marketing Agent and Customer Agent are generally available starting today.

What Else Is New

At K:BOS, Klaviyo also announced:

  • MCP Server: Connect to AI models like ChatGPT and Claude.
  • Data Warehouse Import: Sync enriched data from Snowflake and BigQuery.
  • Image Remix: AI-powered image editor inside Klaviyo.
  • Expanded App Marketplace: Access pre-built applications seamlessly.
  • Omnichannel Attribution: Unified reporting across Klaviyo and external channels.
  • Personalized Send Time (Beta): Optimize message delivery per individual engagement patterns.

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News Source: Businesswire.com