LG Ad Solutions, a leader in Connected TV (CTV) advertising, has appointed Rose McGovern as Head of US Agency Development. In her new role, McGovern will drive LG Ad Solutions’ partnerships with media agencies across the United States. She will focus on unlocking growth opportunities and helping clients maximize LG’s advanced advertising and data capabilities.
“Rose’s expertise in agency development and connecting marketers with innovative solutions will boost our CTV growth,” said Mike Evans, SVP, North America Sales at LG Ad Solutions. “We’re excited to have her on board.”
McGovern brings over ten years of experience in sales leadership, strategic partnerships, and agency development. She has held senior positions at AT&T, WarnerMedia, Xandr, and DirecTV, consistently driving revenue growth and building strong client relationships.
“I am thrilled to join LG Ad Solutions during this pivotal industry moment,” McGovern said. “Agencies are essential in guiding brands through the shift to CTV-first advertising. I look forward to showcasing LG’s unique platform advantages.”
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News Source: Businesswire.com