LiveRamp announced a new integration with Adobe GenStudio for Commerce Media Networks. The collaboration strengthens Commerce Media Networks by providing purchase data through LiveRamp’s platform. As a result, brands can build more targeted campaigns using Adobe’s agentic content supply chain. Commerce Media Networks continue to grow rapidly across the advertising industry. These networks help brands connect with high-intent shoppers when they are making purchase decisions. But many networks still struggle to scale creative production and advertiser participation.
Adobe GenStudio for Commerce Media Networks provides creative development, audience activation, and data-driven insights to meet this need. Improve campaign relevance and marketing performance with LiveRamp integration. The solution enables commerce media operators to build audiences with actual purchase behavior. This allows brands to connect with consumers through more personalized and relevant content. Marketers can build campaigns around actual buying activity instead of relying on audience models.
Integration Expands AI-Powered Advertising Capabilities
The integration works alongside Adobe Real-Time CDP Collaboration within GenStudio for Commerce Media Networks. Together, the technologies help marketers build targeted customer cohorts using verified purchase data. In addition, brands can distribute personalized content across multiple media channels.
“Commerce Media Networks own incredible purchase intelligence but turning that into personalized ads at scale has always been the hard part. Now CMNs can leverage AI to match the right ad to the right moment — at scale, on brand, and without operational overhead to further increase marketing performance,” said Nichole Giamona, Head of Product, Adobe GenStudio. “As CMNs rapidly become a cornerstone of marketers’ strategies, this solution helps networks to scale cutting-edge service and capabilities to their customers, giving them unprecedented control over content, targeting, and personalization.”
LiveRamp emphasized the growing importance of combining AI capabilities with creative personalization. The company believes this approach will help brands improve customer engagement and campaign effectiveness.
“To win in a crowded market, commerce media networks must continue evolving their capabilities to include the scale of AI, as well as the powerful creative personalization it powers,” said Travis Clinger, Chief Connectivity & Ecosystem Officer and GM, International at LiveRamp. “With this new capability to extend the applicability of data, as well as amplify the importance of consumer touchpoints with Adobe’s creative and customer leadership and LiveRamp’s insights and network, brands will have more power than ever before to create impactful marketing.”
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News Source: Businesswire.com
