Bloomreach just launched its Loomi marketing agent to the general public. This clever tool turns a single text prompt into a ready-to-go campaign workflow. It runs on the Loomi personalization platform, combining smart data with strong AI models. Instead of blast-emailing broad groups, the tool studies individual customer habits to build real loyalty. Marketers can now launch full campaigns in minutes while keeping total control over the process.
The agent handles campaign creation entirely on its own using live customer data. For instance, the retail brand 260 Sample Sale tried the platform for a recent marketing push. The team safely cut their target audience size by 82%. Even with fewer emails sent, the brand boosted its conversion rate by 2.4x.
Smart Personalization for Customer Retention
The platform handles conversational campaign building, smart AI segmentation, and tailored content creation. On top of that, behavior-triggered automations use real-time signals to drop messages at the perfect moment. To keep things safe, the system includes built-in security features like audit trails and GDPR compliance. This setup means marketing teams can easily review every single message. Today, Bloomreach handles retail experiences for over 1,400 global brands, including American Eagle, Sonepar, and Pandora.
Anirban Bardalaye, Chief Product Officer at Bloomreach, discussed the financial challenges of modern customer retention.
“Acquisition is the biggest line item in most marketing budgets. But winning a customer and keeping one are completely different problems. You earn loyalty by delivering value that’s genuinely relevant to each customer, by giving them a reason to come back. Our agent makes that possible at scale for marketing teams, personalization not as a buzzword, but as an operational reality across the entire customer journey.”
“Loomi marketing agent transformed how our team engages with our customers. It created segments and personalized campaigns better than a human could have. Not only that, but it helped us find the customers with the highest potential to buy. It’s a combination of personalization and efficiency that has a big impact on results,” said Laura DiGiovanna, Head of Marketing, 260 Sample Sale.
Marketing teams can watch the agent work at the upcoming Bloomreach Innovation Fest.
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News Source: Businesswire.com
