Based on a recent assessment by Consumer365, Mailchimp was ranked as the top service for SMS marketing in 2025. The company leading marketing technology was awarded the highest score in the customer engagement category, hence it was the most successful one in this regard. With this prize alone, the company can be considered as one more step ahead in the digital marketing world.
Seamless Integration of SMS and Marketing Automation
The report mentions that Mailchimp seamlessly integrates the SMS functionalities with its sophisticated marketing automation platform without any problems. The outcome for companies is a unified channel for email and text campaigns. Besides that, customers get to enjoy cutting-edge segmentation and analytics, which are marketers’ favorite capabilities. We are not allowed to forget that the evaluation points to Mailchimp’s great performance in delivery and its nice user interface. As a result, SMBs can easily communicate with their customers without the need for skills upgrading. Also, higher open and response rates are indications of stronger campaign execution.
Besides that, Consumer365 also considered support services, compliance, and pricing flexibility in their review. Mailchimp was able to deliver what it promised in all areas, which makes it a reliable choice for brands that have diverse customer segments as their target audience. Hence, many companies have come to recognize SMS marketing as a part of their omnichannel strategy.
As digital channels get saturated, marketers, on the other hand, are turning to SMS and mobile-first engagement strategies more and more. In this case, the analysts consider Mailchimp’s award as a sign that SMS marketing is going back to its roots. Companies that want to be leaders in customer engagement can now view SMS as an absolute must-have tool. In conclusion, the prize that Mailchimp won in 2025 may be seen as a revival of SMS marketing and a sign that integrated marketing platforms are capable of driving engagement across different channels.
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News Source: PRNewswire
