Manhattan Associates has named Katie Foote its Chief Marketing Officer, effective immediately. She will drive global marketing leadership and expansion. As CMO, Foote will oversee the development and execution of brand growth initiatives, product marketing, communications, and go-to-market strategy. In her new role at Manhattan, Foote will head worldwide marketing teams. The teams will concentrate on messaging and campaigns that support & align with the upcoming growth phase in supply chain technology.
“Katie is a proven leader who understands. How to scale marketing into a true growth engine,” said Eric Clark, CEO of Manhattan Associates. “Her ability to unite brand, growth pipeline, and customer impact, while building strong, people-first teams. Makes her the ideal leader to help us accelerate our momentum and further expand our market leadership.”
Foote’s Proven Track Record in Marketing Leadership
Foote joins Manhattan from CaptivateIQ, where she ran operations as Chief Marketing Officer. At CaptivateIQ, she repositioned the company’s offerings, expanded its product portfolio, & successfully created a brand transformation that accelerated enterprise adoption. Previously, Foote was the CMO at Drift. She spearheaded global marketing through a pivotal period in its transformation. Before that, she was at Salesforce for more than seven years in senior marketing positions. This appointment is expected to strengthen Manhattan Associates’ brand presence and accelerate marketplace performance in a highly competitive technology environment.
“I’m thrilled to join Manhattan at such an exciting time to further accelerate their market-leading growth rates. Partner with an incredibly talented team to help shape what’s next for the company,” said Katie Foote.“ The opportunity to strategically guide a resilient, modern marketing engine while staying deeply connected to customers and culture is motivating.”
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News Source: Businesswire.com
