This December, Sequent Partners will say farewell to the advertising and media industries.   After 21 years of devising innovative ways to improve the effectiveness of advertising investments, we’ve decided it’s time. Freedom and the open road beckon. We will be retiring from media consulting. And while we will continue to provide assistance to the industry […]

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Source: https://www.adexchanger.com/data-driven-thinking/marketing-has-made-great-progress-but-media-is-still-a-minimum-viable-product/