Jasper Achieves 342% ROI for Enterprise Marketing Teams

Jasper, a leading agentic marketing platform, announced the results of a Forrester Consulting Total Economic Impact™ (TEI) study. The report found that enterprises using Jasper achieved a 342% ROI, realized $3.4 million in benefits over three years, and reached payback in less than six months.

Marketing leaders face mounting pressure to deliver more content across more channels while maintaining brand consistency. Many AI tools improve productivity but fail to scale enterprise content pipelines. Jasper addresses this gap. With agentic workflows, deep brand context, and multi-channel scalability, the platform helps teams cut costs, accelerate output, and deliver measurable business impact.

Key Findings from Forrester’s Analysis

  • $2.2 million saved by automating content creation
  • $1.1 million saved by reducing agency reliance
  • 50% fewer revisions through consistent, brand-aligned outputs
  • Payback in under six months, proving rapid enterprise value

Forrester’s study also noted that Jasper strengthened brand governance, enabled nonwriters to produce on-brand content, and fostered AI fluency. Interviewees described a clear shift from manual, disconnected processes to streamlined, scalable marketing operations.

Enterprise Growth and Adoption

Jasper doubled enterprise ARR in the past year, with adoption rising across B2B and B2C sectors. Industries such as technology, financial services, retail, and life sciences now rely on Jasper for secure and compliant content pipelines. The platform’s strength in regulated markets positions it as a trusted AI partner.

Old Dominion Freight Line, a major North American carrier, turned to Jasper to improve content production and brand consistency. “Jasper helps us deliver authentic, industry-relevant content faster,” said Dick Podiak, VP of Marketing and Communications. “It has boosted search rankings, increased engagement, and improved onboarding content for new hires.”

Driving Smarter Marketing at Scale

Old Dominion’s success highlights how marketing teams can lead AI adoption across enterprises. Their results show the strategic value of agentic AI in fast-moving industries.

“Marketers today face rising pressure to scale smarter and faster,” said Timothy Young, CEO of Jasper. “Forrester’s study confirms Jasper delivers measurable ROI by helping enterprises reduce costs, speed up production, and build consistent, brand-safe content pipelines.”

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News Source: Prnewswire.com