Wiland, a Lorton-based business, launched this new tool and also introduced MarketSignals, an analytics platform designed to help businesses identify, retain, and grow their most valuable customers. It helps in creating individual customer personas with which businesses target their customer segments.
“MarketSignals Custom Personas give marketers the missing piece in their personalization and growth strategies,” said Mike Gingell, CEO of Wiland. ” Our clients want more than just insights; they want segmentation they can actually use. By grounding personas in real purchase behavior. We’re helping them find the right prospects, keep their best customers, and grow their business with precision.”
MarketSignals Custom Personas are designed to be easily integrated into marketing strategies across industries, offering:
- Tailored personas based on actual spending behavior
- Appended persona data directly to the client’s customer file
- Use of personas for personalization, retention, and acquisition
- Expansion of audiences for prospecting across digital platforms
It further expands into the activities of customer retention with the early detection of valuable customers who are at risk. It will help marketers formulate messages that resonate with valuable audience groups. As stated by Wiland, MarketSignals is compatible with all major CRM packages. So customers can immediately begin monitoring valuable customer activities. It is clearly designed for all businesses that desire to maximize customer retention efforts.
“Don’t settle for generic segmentation that gives you mediocre results in your marketing efforts. Our MarketSignals Custom Personas are built specifically for you and provide unmatched performance,” said Mike Gingell, CEO of Wiland.
Want more marketing excellence stories? Visit MarTech News for insights, trends, and expert updates.
News Source: Businesswire.com
