Matter Introduces Precision Marketing for Small and Growing Businesses

Matter Communications, a Brand Elevation Agency integrating PR, marketing, and creative services, has launched Precision Marketing. This scalable marketing solution helps small and growing businesses achieve measurable results while working with limited resources.

For many local shops, startups, and mid-sized companies, marketing often takes a back seat due to tight budgets. However, Matter aims to change that with a program designed to improve visibility, attract customers, and build brand loyalty effectively.

“There’s a significant gap in the market for effective, affordable marketing support,” said Jeff Tahnk, GM of Strategy and Integrated Marketing at Matter. “We developed Precision Marketing to help these businesses compete. For over a decade, our Precision PR service has empowered early-stage companies and local brands with scalable communications. Now, we are expanding that approach into digital marketing.”

Scalable, Strategic, and Results-Driven Marketing

Precision Marketing offers strategic support across core marketing channels. The programs are financially accessible and flexible, catering to businesses at different growth stages. Whether a company needs to start from scratch or improve current efforts, the solution is designed to deliver measurable results.

The packages include:

  • Social media strategy, content, and scheduling
  • Email campaigns with setup, copy, and automation
  • SEO, Google Business, and local search optimization
  • Creative content, design, and video production
  • Real-time performance reporting
  • Modest ad spend with targeted paid promotions
  • Flexible commitments for changing business needs

“This is exactly what our local business community needs,” said Nancy Batista Caswell, President of the Greater Newburyport Chamber of Commerce and Owner of Brine. “From family-owned shops to fast-growing startups, many are seeking simple, effective ways to connect with customers. Matter is deeply invested in our community, and Precision Marketing reflects that commitment.”

Leadership with Proven Expertise

Kat Aronofsky, a long-serving Matter leader and Account Director, will head Precision Marketing. Her experience in integrated campaigns and Precision PR positions her to deliver impactful results for clients with limited resources.

By combining creative strategies, focused execution, and scalable tools, Precision Marketing equips small and growing businesses with the power to compete confidently and grow faster in today’s competitive market.

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News Source: Businesswire.com