This week’s Media Briefing features an interview with Dotdash Meredith’s chief innovation officer, Jon Roberts. We discuss what the company has learned nearly nine months into its deal with OpenAI and what he wants to develop with AI technology at the company this year. Dotdash Meredith has ambitious plans for the development of its AI-powered technology in 2025.
After signing a deal with OpenAI back in May 2024, Dotdash Meredith has helped give feedback on the AI tech company’s products and is using OpenAI’s technology to improve Dotdash Meredith’s ad-targeting tool D/Cipher. Jon Roberts, chief innovation officer at DDM, spoke with Digiday to share what else is coming down the pipeline this year, including expanding its ability to draw connections across content – both internally and across the open web. Explore Martech News for the latest advancements in Marketing Technology & insightful updates from industry experts! 
Source: https://digiday.com/media/media-briefing-dotdash-merediths-jon-roberts-on-the-ai-agenda-in-2025/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss