MediaGo, a leading intelligent advertising platform, officially joined IAB UK, the foremost industry body for the UK’s digital advertising sector. This follows MediaGo’s certification as an official vendor of IAB Europe’s Transparency and Consent Framework (TCF), which highlights its dedication to compliance and transparency across Europe.
MediaGo aims to spread its transparent advertising practices locally and help make the UK’s digital advertising ecosystem better by joining IAB UK. This move also strengthens its role in governance and encourages industry standards.
As part of the global IAB network, IAB UK connects over 300 top media owners, brands, agencies, platforms, and technology firms, all committed to fostering a sustainable digital advertising future.
Opportunities for Growth and Collaboration
By joining IAB UK, MediaGo can work directly with industry leaders, help shape policy, and get access to advanced market insights. It also opens avenues to collaborate with leading UK brands and agencies, creating new business partnerships.
MediaGo keeps improving its bidding solution, SmartBid 3.0. This upgrade helps with budget management and boosts conversion rates. With access to premium global media inventory, the platform connects advertisers to high-quality traffic in Europe, North America, Japan, and South Korea.
The platform strictly follows GDPR standards in Europe and received TrustArc recertification in 2025. MediaGo emphasizes user data privacy through transparent data practices and advanced brand safety features, providing reliable solutions for advertisers. This gives advertisers reliable options. This makes it easy for advertisers to trust their solutions.
“MediaGo is honoured to join IAB UK,” said Catelyn Wang, Director of Global Business Development and Sales at Baidu Global Business Unit. “IAB UK drives compliance and innovation in digital advertising globally. We look forward to bringing MediaGo’s expertise to the UK market and promoting a sustainable advertising ecosystem.”
Looking Ahead
As a member of IAB UK, MediaGo’s aim is to strengthen relationships with UK clients and partners. It will keep providing advertising solutions that prioritize transparency and efficiency. This approach will help brands consistently grow in the global market.
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News Source: PR News Wire
