Mediaocean has named Zvika Netter as the Chief Innovation Officer while he continues to be the CEO of Innovid. The newly formed position of the Chief Innovation Officer will oversee. The innovation of products and technology for all the platforms of Mediaocean. Additionally, Netter will be responsible for the development of integrated AI solutions. That can be applied across planning, creative, delivery, and optimization. This new position will see Netter working closely with various teams, such as the Prisma & Protected business units of Mediaocean.
“Innovation has always been core to Mediaocean. This role brings greater cohesion and momentum to that work,” said Bill Wise, CEO, Mediaocean. “Zvika has a proven ability to translate big ideas into scalable products that operate in the real world,” Wise said. “Expanding his role allows us to apply that visionary, execution-driven approach consistently across. Our platforms as we continue to differentiate for the long term.”
Driving AI-Powered Product Innovation
Before, Netter was the co-founder of Innovid and set the company’s leadership position in the converged TV and digital space. In addition, he will also contribute to the scaling of the innovation that links systems across the advertising life cycle. He added that Mediaocean brings together the most important players in the advertising ecosystem, including brands, agencies, and publishers. With this development, Netter wants to drive smart and AI-infused solutions that will enable advertisers to make better decisions. This new development comes after Mediaocean acquired Innovid and its efforts to converge the advertising space.
“My expanded role is about building on Mediaocean’s scale. To bring the next generation of product innovation to marketers around the world,” said Netter. “Mediaocean sits at a uniquely powerful intersection of the ad ecosystem, connecting brands, agencies, publishers, and partners,” Netter said.“My focus is on building products that unite systems intelligently. Using AI as an accelerator to help advertising operate with greater clarity, speed, and confidence.”
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News Source: Businesswire.com
