Mediaocean has expanded Prisma across the Middle East and North Africa (MENA) region. The company launched the expansion with global media agency Assembly. The rollout covers the United Arab Emirates (UAE) and Saudi Arabia.
The growth is based on an existing business relationship that both organizations share in North America and Europe. It is also a way of expanding the reach of Prisma across the world into a fast-growing media market.
MENA teams at Assembly will make use of the Prisma tool for managing media execution and finance functions. The tool integrates these two processes into one cohesive process. Teams benefit from increased efficiency, transparency, and control within campaigns as a result. Prisma integrates the planning, execution, and finance process across multiple channels.
Furthermore, the platform helps agencies standardize workflows across markets. This approach can reduce operational complexity and support stronger collaboration between teams.
“As our clients continue to scale across markets, having consistent, connected workflows is critical to delivering efficiency and performance,” said Keisha Brescia, Global Chief Transformation Officer, Assembly. “Expanding our use of Prisma into MENA enables our teams to operate with greater speed, transparency, and alignment, while maintaining the global standards our clients expect.”
Prisma Streamlines Media Operations Across MENA
She added that the MENA expansion will help teams work with greater speed and transparency. It will also support alignment while maintaining global standards for clients.
“Growth at this level requires infrastructure that can keep up,” said Ravi Rao, MENA CEO, Assembly. “Our clients are scaling across regions and channels simultaneously. Platforms like Prisma give our teams the consistency and control needed to build better experiences and drive performance, no matter the market.”
He added that platforms such as Prisma provide consistency and control. These capabilities can help teams improve experiences and support performance across different markets.
Meanwhile, Prisma continues to expand its work with agency partners globally. Stephanie Watson, Chief Operating Officer at Prisma, said connected systems now play a key role.
“As we continue to expand with agency partners around the world, unified and scalable workflows have become foundational to modern media operations,” said Stephanie Watson, Chief Operating Officer, Prisma. “Expanding Prisma into MENA with Assembly reflects both the strength of our partnership and the critical role connected systems play in helping agencies operate with greater speed, control, and consistency across every market.”
She also linked the MENA expansion to the strength of the partnership with Assembly. According to Watson, connected systems help agencies improve speed, control, and consistency.
As such, the growth enhances the position of Prisma within the global media operations of Assembly. Additionally, it brings its connected workflows into two key markets in MENA.
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News Source: Businesswire.com
