MessageGears, a leading data activation and engagement platform for large brands, has launched two new features. Their goal is to give marketers more control and accuracy in audience targeting. These features are dynamic data variables and nested data filters.

Dynamic Data Variables: Real-Time Audience Segmentation

Dynamic data variables allow marketers to use live data instead of static lists. This means audiences are always current. Benefits include:

  • Create Real-Time Lists: Automatically refresh audience segments with the most current data.
  • Ensure Accuracy: Maintain up-to-date information without manual intervention.
  • Enhance Efficiency: Reduce the need for constant updates and oversight.

MessageGears helps marketing teams target audiences with the most relevant and timely information by using dynamic data variables.

Nested Data Filters: Advanced Targeting Capabilities

In addition to dynamic data variables, MessageGears has introduced nested data filters, enabling marketers to segment audiences based on complex, structured data. This feature allows for:

  • Complex Logic: Apply multiple conditions at once.
  • Nuanced Segmentation: Reach audiences based on detailed behavior.
  • Better Accuracy: Maintain original data structure for precise targeting.

The mix of dynamic data variables and nested data filters allows marketers to create detailed audience segments easily. This reduces their dependence on engineering teams and improves campaign effectiveness.

Empowering Marketers with Greater Control

These advancements reflect MessageGears’ commitment to providing marketers with the tools they need to execute precise and impactful campaigns. Marketing teams are able to focus on strategy and creativity rather than managing data. This is because MessageGears makes segmentation workflows easier and reduces manual tasks.

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News Source: Businesswire.com