Microsoft Advertising has introduced a significant wave of updates aimed at improving advertiser agility in today’s dynamic market. The updates include a comprehensive redesign of its reporting tools, enhancements to Performance Max campaigns, and deeper integration with Shopify—each designed to boost efficiency, visibility, and cross-platform performance.
At the core of this rollout is a newly redesigned Reporting homepage, accompanied by a powerful Custom Report Builder. These tools now offer faster access to key performance metrics, pre-built templates, and flexible customization options—allowing advertisers to filter, break down, and schedule reports with ease.
Microsoft has also expanded the capabilities of its Performance Max campaigns, enabling smarter bidding strategies and increased campaign control. Alongside this, improved import tools make it easier for advertisers to transition campaigns across platforms with minimal manual effort.
Shopify integration has also taken a major step forward. The Microsoft Channel app now supports merchants in the UK, Japan, Australia, and major EU markets. Shopify users can directly connect to Microsoft Ads, sync their product catalogs to Bing and MSN Shopping, and launch Performance Max campaigns—all from within the Shopify dashboard.
These updates mark a decisive move to empower advertisers with more control and clearer insights. By simplifying campaign management and streamlining reporting, Microsoft Advertising continues to strengthen its platform for growth-minded marketers.
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News Source: SearchEngineLand.com
