Mod Op, a digital marketing agency, announced Mod Op AI Risk Intelligence launch today. The tool helps brands detect harmful AI-generated content online. Brands protect intellectual property, identity, and executive likeness misuse. The capability combines creativity, data science, and innovation for client growth.
The initiative focuses on two main services. AI Content Audits provide monthly human audits of open web and social platforms. Audits identify AI videos, images, posts, or summaries misrepresenting brands. Audits also detect misuse of executive likenesses and misleading narratives. Real-time alerts will be issued for highly harmful examples immediately.
Copyright & Takedown Support provides guidance for copyright, impersonation, and brand misuse notices. Clients submit notices to OpenAI, Anthropic, and Google platforms. These requests remove or restrict violating AI-generated content quickly. Both processes use AI-assisted workflows. Mod Op combines proprietary technology with trusted third-party tools. Clients receive full AI Risk Intelligence stack support.
Risk Demonstrations
Mod Op demonstrated risk using OpenAI’s Sora technology internally. Team members created more than 10 unpublished draft videos quickly. Videos featured OpenAI CEO Sam Altman in reputationally harmful scenarios. These scenarios would harm well-known brands similarly.
The company also audited Grok-generated content after controversy involving non-consensual use. Audits found major brands appearing in sexualized ways through X user posts. The analysis reviewed more than 100 public posts. It did not rely solely on internal testing. The team documented all findings publicly.
“Rapid advances in AI models and platforms have created an existential reputational risk for brands, where you no longer fully control how your brand appears online,” said Chris Harihar.“Generative AI makes it incredibly easy for inaccurate or damaging content to be created and amplified. Brands shouldn’t have to navigate that alone.”
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News Source: GlobeNewswire.com
