MRI-Simmons and Experian announced an expanded collaboration today. This partnership brings research-based audiences to Experian’s Data Marketplace. The move allows advertisers, agencies, and media owners to access high-quality consumer insights. It supports better planning and activation across the advertising ecosystem.
The integration provides brands with a deeper understanding of consumer behavior. Users can now leverage MRI-Simmons’ nationally representative consumer research. This scale helps advertisers reach specific segments with high precision. Experian’s Data Marketplace serves as the central hub for these advanced targeting capabilities.
Enhanced Audience Reach and Consumer Insights
Expansion has been made possible by an existing partnership between the two companies. Marketers will now be able to target the different segments developed by MRI-Simmons in their digital marketing campaigns. The segments include factors that motivate consumers in their decision-making process. The result is more informed planning and relevant targeting across the media ecosystem.
“By expanding our collaboration with Experian, we’re enabling marketers to tap into richer insights and deliver more impactful campaigns,” said Joshua Pisano, General Manager of Global Media, NIQ and MRI‑Simmons. “Working alongside innovative partners like Experian allows us not only to extend access to high-quality consumer insights from our products, but also to help shape the next generation of privacy-first, data-driven marketing.”
The collaboration streamlines the process for data-driven marketing teams. It removes friction in moving from insights to execution.
“Making MRI‑Simmons’ research‑based audiences available through our data marketplace enables brands to understand their audiences on a deeper level, not just who they are, but what drives their decisions. With our Curated Deals, marketers can seamlessly turn these insights into action, activating the right audiences across channels through our integrated platform network,” said Jake Abraham, Head of Strategic Partnerships at Experian.
The two companies combine best-in-class consumer intelligence with advanced activation capabilities. This partnership ensures that consumer research remains at the core of audience targeting. Brands can now execute more efficient campaigns using these validated, privacy-responsible datasets.
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News Source: Businesswire.com
