Blackbaud (NASDAQ: BLKB) and Constant Contact have partnered to launch a new integration aimed at boosting digital engagement for social impact organizations. This collaboration embeds Constant Contact’s AI-driven digital marketing tools into Blackbaud Raiser’s Edge NXT®, the industry’s most trusted fundraising platform.
By merging these platforms, social impact users can now access leading email, SMS, and social media capabilities directly within Raiser’s Edge NXT. This integration streamlines outreach efforts and enhances personalized communication, all while optimizing campaign performance.
“Our social impact customers gain a powerful edge through this integration,” said Sudip Datta, Chief Product Officer at Blackbaud. “Raiser’s Edge NXT, built specifically for fundraising, combines seamlessly with Constant Contact’s AI-rich digital marketing tools. Together, we empower users to strengthen relationships and maximize digital engagement for social impact.”
Frank Vella, CEO of Constant Contact, added, “This partnership unifies donor data and marketing intelligence. It enables nonprofits to personalize messaging at scale and engage the right audience at the right time.”
Key Benefits of the Integration
Enhanced Supporter Engagement
The integration enables nonprofits to deliver customized email, SMS, and social campaigns using supporter data within Raiser’s Edge NXT.
Faster Campaign Creation
Constant Contact’s AI suggests content, templates, visuals, and ideal scheduling—helping teams launch campaigns in minutes.
Simplified Operations
The integration eliminates manual imports. Users can sync constituent data, manage preferences, and automate workflows easily.
By combining the strengths of both platforms, this solution sets a new benchmark in digital engagement for social impact organizations. It allows teams to execute smarter, faster, and more meaningful campaigns while adapting quickly to changing priorities.
A phased release has already begun for a limited group of Raiser’s Edge NXT customers. Full availability is scheduled for early August. Every user will be able to access a trial of Constant Contact within their Blackbaud platform. However, an active Constant Contact subscription will be required to unlock the full potential of this new offering.
This integration reflects Blackbaud and Constant Contact’s shared commitment to advancing tools that drive digital engagement for social impact through intelligent, unified marketing experiences.
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News Source: Prnewswire.com
